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PROFILE
Malabar Regional Co-operative Milk Producers’ Union (MRCMPU) Limited is a union of more than 950 village level dairy co-operative societies located in the six northern districts of Kerala State in South India and it is owned by the dairy farmers who are members of each affiliated society and who live in the area of operation of these societies. The societies function on the pattern of the societies affiliated to the world famous Anand Milk Union Ltd. (AMUL) at Anand (Gujarat) and hence are also known as Anand Pattern Co-op Societies or “APCOS”. The area of operation of MRCMPU Ltd. comprises of the six revenue districts of North Kerala, viz Kasaragod, Kannur, Wayanad, Kozhikode, Malappuram and Palakkad. The Union is affiliated to the state level apex body-Kerala Co-operative Milk Marketing Federation Ltd. along with its sister Unions at Ernakulam and Trivandrum. The head office of the Union is located at Peringolam under Kunnamangalam post office near Kozhikode.
Objectives
The objective of the Union is to carry out activities conducing to the socio-economic development of the dairy farmers by effectively organizing procurement, processing and marketing of commodities as per the directions of the Kerala Co-operative Milk Marketing Federation Ltd. For achieving this objective, the Union lays particular emphasis on carrying out the following activities on a commercial scale
1. The entire volume of milk produced by the farmers is purchased at remunerative prices even in surplus situations.
2. Proper processing and packing of the products are carried out in the dairies owned by the Union to guarantee product quality to the consumer.
3. Proper marketing of milk and dairy products are carried out on a daily basis to guarantee consumer satisfaction and thus maximize economic returns for the farmer.
Figures at glance
1. Date of starting operation : 15.01.1990
2. No. of Dairy Plants : 5
3. Central Products Dairy : 1
4. No. of Milk Chilling Plants : 4
5. No. of Procurement and Input Centres : 7
6. No. of Human Resource Development Centres : 1
7. Turnover (2008-2009) : Rs.296 Crores (Rs 2960 Million)
8. Paid up share capital (2008-2009) : Rs.8.07 crores (Rs 80.7 Million)
9. Average daily procurement of raw milk (2008-2009) : 3,50,831 Litres
10. Average daily sale of processed liquid milk (2008-2009 ) : 3,19,579 Litres.
11. Average daily sale of Skimmed Milk Curd (2008-09) : 32,507 Litres.
12. No. of farmers supplying milk to the Union (2008-2009) : 77,974
13. No of functional APCO Societies
14. Average procurement price paid per litre of milk (2008-2009) : Rs.16.87
Initial Funding
Since the six districts included in the area of operation of MRCMPU Ltd. were not included in the Operation Flood Dairy Development Programme of the National Dairy Development Board of India, initial funding for the project on a part-loan and part-grant basis was provided by the Government of Switzerland through the Swiss Agency for Development and Cooperation (SDC). Once the Union attained a financially sound footing, the SDC withdrew from the scene allowing the organization to grow and develop independently
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Objectives
The objective of the Union is to carry out activities conducing to the socio-economic development of the dairy farmers by effectively organizing procurement, processing and marketing of commodities as per the directions of the Kerala Co-operative Milk Marketing Federation Ltd. For achieving this objective, the Union lays particular emphasis on carrying out the following activities on a commercial scale
1. The entire volume of milk produced by the farmers is purchased at remunerative prices even in surplus situations.
2. Proper processing and packing of the products are carried out in the dairies owned by the Union to guarantee product quality to the consumer.
3. Proper marketing of milk and dairy products are carried out on a daily basis to guarantee consumer satisfaction and thus maximize economic returns for the farmer.
Figures at glance
1. Date of starting operation : 15.01.1990
2. No. of Dairy Plants : 5
3. Central Products Dairy : 1
4. No. of Milk Chilling Plants : 4
5. No. of Procurement and Input Centres : 7
6. No. of Human Resource Development Centres : 1
7. Turnover (2008-2009) : Rs.296 Crores (Rs 2960 Million)
8. Paid up share capital (2008-2009) : Rs.8.07 crores (Rs 80.7 Million)
9. Average daily procurement of raw milk (2008-2009) : 3,50,831 Litres
10. Average daily sale of processed liquid milk (2008-2009 ) : 3,19,579 Litres.
11. Average daily sale of Skimmed Milk Curd (2008-09) : 32,507 Litres.
12. No. of farmers supplying milk to the Union (2008-2009) : 77,974
13. No of functional APCO Societies
14. Average procurement price paid per litre of milk (2008-2009) : Rs.16.87
Initial Funding
Since the six districts included in the area of operation of MRCMPU Ltd. were not included in the Operation Flood Dairy Development Programme of the National Dairy Development Board of India, initial funding for the project on a part-loan and part-grant basis was provided by the Government of Switzerland through the Swiss Agency for Development and Cooperation (SDC). Once the Union attained a financially sound footing, the SDC withdrew from the scene allowing the organization to grow and develop independently